EP 001Church GrowthMarketingContent

Dillon Smith: What Churches Are Getting Wrong About Content, Ads & Growth

With Dillon Smith • Church Marketing Strategist • April 03, 2026 • 40min

In this episode of The Outstand Podcast, Chandler Boyce sits down with marketing strategist expert Dillon Smith to unpack the biggest shifts happening in church content, digital strategy, and audience growth in 2026.

▶

Watch on YouTube

SubscribeApple Spotify YouTube RSSShare →

01What You'll Learn

01Having worked closely with leaders like Craig Groeschel (Life.Church) and Carey Nieuwhof, Dillon brings a rare behind-the-scenes perspective on what’s actually working, what’s fading, and where churches need to pivot.
02They break down why sermon clips are declining in effectiveness, how Life.Church approaches Meta ads and lead generation, and why most churches are investing time and money into the wrong strategies when it comes to social media and content.
03This conversation dives into YouTube vs Meta (Facebook & Instagram), the real ROI of podcasts for pastors, and how to build a content strategy that actually reaches people and drives impact.
04You’ll also hear practical insights on lead magnets, content quality, and why human connection is becoming the most valuable asset in ministry as AI continues to rise.

02Key Moments

00:00Introduction

04:51Dillon's story

15:22The core conversation

26:17Hard truths

35:35Final challenge

04Listen To The Full Episode

Hear the entire conversation with Dillon Smith on your platform of choice.

RedCircle Apple Podcasts Spotify YouTube

06Related Episodes

Keep listening.

EP 017

1h 9min

BusinessFaithBranding

Faith, Business, and Building a 7-Figure Brand

With Omar El-Takrori — Founder, The Video Department

In this episode of The OutStand Podcast, Chandler Boyce sits down with Omar El-Takrori for a wide-ranging conversation about faith, business, content, calling, money, leadership, grief, and what it takes to build something meaningful without losing what matters most.

September 10, 2026Listen →

EP 016

1h 1min

Digital MissionsEvangelismInfluence

Reaching Millions With One Message: Open Your Bible

With Craig Brown — Founder, Open Your Bible

In this episode of The OutStand Podcast, Chandler Boyce sits down with Craig Brown for an honest conversation about digital missions, Christian influence, obedience, discipleship, and the responsibility churches and Christian creators have to reach people online.

September 10, 2026Listen →

EP 015

1h 13min

Religious FreedomCourageLeadership

Bill C-9, Religious Freedom, and Courageous Leadership

With Brett Esslinger — Senior Pastor, Saints Church

In this episode of The Outstand Podcast, Chandler Boyce sits down with Canadian pastor, author, and church leader Brett Esslinger for an urgent conversation about religious freedom, courageous leadership, Canada’s changing cultural climate, and why the American Church should pay close attention to what is happening north of the border.